Category: Omni-Channel

Top 3 Customer Experience Personalisation Challenges for Retailers – Part 2
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Top 3 Customer Experience Personalisation Challenges for Retailers – Part 2

Setting accurate KPIs for performance reporting Part 2 of 3-part series as the biggest challenges facing retailers in 2019 and beyond. We discuss the need to capture clean data for accurate performance reporting using KPIs to measure and evaluate the success of an activity or campaign. KPIs: what do they really mean? Key Performance Indicators (KPIs) are...

Top 3 Customer Experience Personalisation Challenges for Retailers – Part 1
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Top 3 Customer Experience Personalisation Challenges for Retailers – Part 1

Leveraging Customer Data In this 3-part series, we will explore the biggest challenges facing retailers in 2019 and beyond. Our focus will be on the challenges commonly associated with digital transformation and delivering value through customer experience, personalisation and data because we believe that seamless and personalised retail experiences are going to be crucial in order for...

A clearer view of your data – an Interview with Kevin Carrick
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A clearer view of your data – an Interview with Kevin Carrick

As the number of ways to buy has evolved, many retailers are plagued with data disparities caused by an evolution of several IT systems. Increasingly, retailers are finding it impossible to unify data across systems such as e-commerce platforms, customer relationship management, warehouse management, finance, product management, resource planning and EPOS – to name but...