Category: Analytics

8 Easy Ways To Boost Conversion Rates With Data
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8 Easy Ways To Boost Conversion Rates With Data

Markets are more competitive than ever – and prioritising customer expectations is key to securing that competitive edge. Enter: hyper-personalisation, the game-changing strategy driven by data, analytics, and AI.   At its core, hyper-personalisation is about crafting individualised experiences tailored precisely to each customer’s preferences and behaviours.   It goes beyond basic personalisation tactics, leveraging real-time data...

Retail Technology: Top 5 Expert Predictions for 2030 You Need to Know
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Retail Technology: Top 5 Expert Predictions for 2030 You Need to Know

The retail industry is undergoing significant changes, driven by technological advancements and shifting consumer preferences.   By 2030, experts predict a transformed landscape where physical stores offer immersive experiences alongside digital platforms. We’ve pulled our analysis of the key trends and predictions into a concise overview:  1. Digital Technology Integration  Physical stores will blend digital technology...