What is Omni-Channel?
Omni-channel describes a multi-channel (including traditional brick-and-mortar stores, online, mobile, social, and more) approach to marketing, selling, and serving customers. In particular , omni-channel strategies are differentiated by the intent and design to create a fully integrated and cohesive customer experience no matter how or where a customer interacts with a brand.
Unearthing real value from an omni-channel strategy starts with having the right data. Consumers are able to use data available online to research, compare and buy products. So, data essentially helps the customer make informed decisions about a product from anywhere at any time. Today’s shopper is constantly moving across buying channels – enabled by e-commerce on the web and through mobile shopping – even as they interact with brands through brick-and-mortar stores.
This provides both a challenge that retailers must tackle (delivering a consistent omni-channel experience by breaking down data silos) and a new opportunity to attract and retain customers. By using retail data analytics to uncover and interpret online and in-store shopper patterns, retailers can stay ahead of shopper trends and deliver the unique brand experiences that become their USP – how to retain their most valuable customers.
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How it helps?
See how our omni-channel solutions innovate your customer strategy.
Customer Loyalty & Retention
Major factors such as customer sentiment and brand image help drive customer retention in today’s market. By understanding customer sentiment alongside delivering a consistent brand image, retailers will see an improvement in customer retention and consumer relationship.
Increased Campaign Personalisation
To deliver personalised experiences to the individual consumer, retailers must have a single view of each customer across all channels, which means harmonising data sources using master data management is the crucial first step in the process.
Improved stock decision-making
Product and merchandising teams can use these powerful insights to accurately predict sales in particular the colours, styles, fit and sizing that their customer base actually wants to purchase. Production teams need to know the right quantities of fabric to order to reduce stock waste.
Learn more about omni-channel and Big Data with more resources by the Data Experts.
Find the right product to help your business.
Omni-channel engagement & data analytics
Omnivue is a comprehensive, cloud-based data processing and data management solution. Connecting to your source data systems quickly and easily, Omnivue gives an enterprise-wide data repository and unified Information as a Service (IaaS).
Data integration tool
ClarityNexus is our powerful ETL tool for organisations looking to integrate data sources and build a data warehouse to store a unified set of data.
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