Seamless and personalised experiences are essential in today’s increasingly crowded retail market. Consumer expectations, and the desire to shop in various ‘channel-hopping’ ways, means that being able to deliver seamless experiences across each touch point across every channel is the only way to win consistent customer loyalty. 2018 has seen many retailers embrace technology as...
Tag: customer loyalty
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How to Increase Profits with Master Data Management and Analytics
Master Data Management (MDM) has been an IT industry buzzword for the last ten years. Outside of the world of CIOs and IT managers, it has been associated with the worst trends in business management: 3-letter acronyms that don’t mean much to anyone not in the loop. This can make the initial task of generating...