White Papers

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The Future of Retail: A Data Perspective

How technology is driving the customer experience

The development of modern technologies, and the promise of AI, is changing the way retailers interact with customers. Technology adoption in the retail industry is impacting the overall customer experience across channels. Technology is also shaping the way customers expect to interact with retailers, both in-store and online. Leading retailers are embracing these trends to win long-term customer loyalty, integrating technology into their existing processes to create seamless experiences – however, a customer chooses to interact with the brand.

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Making Legacy Systems Future-Proof

Connect with Your Customers and Connect Your Systems for Key Retail Insights

Legacy systems have become integral parts of the organisation while the cost of implementing omnichannel solutions has appeared to cause significant unwanted disruption. For many boardrooms, the costs of maintaining older systems and difficulty of integrating new has outweighed the benefits of implementing a true omnichannel solution.

This paper will examine the benefits of an omnichannel solution and what companies can do to optimise their legacy systems.

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Featured Articles

Access our articles written by our experts in the media and publications.


Harnessing Artificial Intelligence for Aviation’s Net Zero Ambitions

As the aviation industry strives for net zero targets by 2050, the importance of ESG (Environmental, Social, and Governance) has surged. Airlines are actively reducing carbon emissions in response to evolving consumer values and increasing pressure to meet ESG expectations, writes Data Clarity’s co-founder and Chief Data and Development Officer Dr Pana Lepeniotis.

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Inflight Jul-Aug Issue


This article first appeared in Inflight July/August edition.

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Stress-free Retail

Author Paul Eden discovers how e-commerce has become the cornerstone of ancillary revenue generation for airlines. Data Clarity’s Ben Atack, explains how data does not have to always be personal. By leveraging data on customer preferences and influencing factors, it creates a “persona” that allows airlines to create an optimised in-app retail experience for improved revenue generation.

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This article first appeared in Inflight January/February edition.

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Case Studies

Join a fast-growing section of companies that benefit from digital transformation

Data Clarity are proud to support organisations do what they do best – by doing what we do best. Our case studies and other resources show the work we do to bring data transformation to every business.

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