The Future of Retail: A Data Perspective
How technology is driving the customer experience
The development of modern technologies, and the promise of AI, is changing the way retailers interact with customers. Technology adoption in the retail industry is impacting the overall customer experience across channels. Technology is also shaping the way customers expect to interact with retailers, both in-store and online. Leading retailers are embracing these trends to win long-term customer loyalty, integrating technology into their existing processes to create seamless experiences – however, a customer chooses to interact with the brand.
Making Legacy Systems Future-Proof
Connect with Your Customers and Connect Your Systems for Key Retail Insights
Legacy systems have become integral parts of the organisation while the cost of implementing omnichannel solutions has appeared to cause significant unwanted disruption. For many boardrooms, the costs of maintaining older systems and difficulty of integrating new has outweighed the benefits of implementing a true omnichannel solution.
This paper will examine the benefits of an omnichannel solution and what companies can do to optimise their legacy systems.
Join a fast-growing section of companies that benefit from digital transformation
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