Category: Omni-Channel

Top 3 Customer Experience Personalisation Challenges for Retailers – Part 3
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Top 3 Customer Experience Personalisation Challenges for Retailers – Part 3

The future: Machine Learning & AI   The final part of our 3-part series of the biggest challenges facing retailers in 2019 and beyond focuses on the future of retail. We have discussed the importance of data and reporting and in part 3, we discuss the potential for artificial intelligence to automate back-end systems and warehouse processes and deliver personalised customer...

Top 3 Customer Experience Personalisation Challenges for Retailers – Part 2
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Top 3 Customer Experience Personalisation Challenges for Retailers – Part 2

Setting accurate KPIs for performance reporting Part 2 of 3-part series as the biggest challenges facing retailers in 2019 and beyond. We discuss the need to capture clean data for accurate performance reporting using KPIs to measure and evaluate the success of an activity or campaign. KPIs: what do they really mean? Key Performance Indicators (KPIs) are...

Top 3 Customer Experience Personalisation Challenges for Retailers – Part 1
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Top 3 Customer Experience Personalisation Challenges for Retailers – Part 1

Leveraging Customer Data In this 3-part series, we will explore the biggest challenges facing retailers in 2019 and beyond. Our focus will be on the challenges commonly associated with digital transformation and delivering value through customer experience, personalisation and data because we believe that seamless and personalised retail experiences are going to be crucial in order for...

How to achieve seamless and personalised retail experiences and why it matters
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How to achieve seamless and personalised retail experiences and why it matters

Seamless and personalised experiences are essential in today’s increasingly crowded retail market. Consumer expectations, and the desire to shop in various ‘channel-hopping’ ways, means that being able to deliver seamless experiences across each touch point across every channel is the only way to win consistent customer loyalty. 2018 has seen many retailers embrace technology as...