Tag: Digital Transformation

Top 3 Customer Experience Personalisation Challenges for Retailers – Part 2
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Top 3 Customer Experience Personalisation Challenges for Retailers – Part 2

Setting accurate KPIs for performance reporting Part 2 of 3-part series as the biggest challenges facing retailers in 2019 and beyond. We discuss the need to capture clean data for accurate performance reporting using KPIs to measure and evaluate the success of an activity or campaign. KPIs: what do they really mean? Key Performance Indicators (KPIs) are...

CEO to attend Gartner Symposium/ITxpo in Barcelona
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CEO to attend Gartner Symposium/ITxpo in Barcelona

As part of Data Clarity’s programme of global expansion aimed at raising the profile of our retail software solutions, CEO Kevin Carrick will be attending the Gartner Symposium/ITxpo in Barcelona, Spain. The Symposium is being held from 4th to 8th November 2018 and is taking place at the Barcelona International Convention Centre (CCIB). Organisers expect over 6,000 of Europe’s...

Big Data and Marketing: the perfect match?
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Big Data and Marketing: the perfect match?

The words ‘big’ and ‘data’ can often be a scary concept for marketers, which is quite surprising if we consider the amount of analysis that takes place within marketing departments. Maybe it is because ‘Big data’ seems bigger than it actually is like much industry jargon we often hear used. In actual fact the ‘big...