The words ‘big’ and ‘data’ can often be a scary concept for marketers, which is quite surprising if we consider the amount of analysis that takes place within marketing departments. Maybe it is because ‘Big data’ seems bigger than it actually is like much industry jargon we often hear used. In actual fact the ‘big...
Big data is being used more and more to describe the growth and availability of data. It is being used to drive ionnovation within businesses, however people are concerned about privacy. Using big data can provide valuable insight into consumers, what they buy and how they buy. This provides retailers with more knowledge of what...
