Tag: Customer Segmentation

Top 3 Customer Experience Personalisation Challenges for Retailers – Part 2
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Top 3 Customer Experience Personalisation Challenges for Retailers – Part 2

Setting accurate KPIs for performance reporting Part 2 of 3-part series as the biggest challenges facing retailers in 2019 and beyond. We discuss the need to capture clean data for accurate performance reporting using KPIs to measure and evaluate the success of an activity or campaign. KPIs: what do they really mean? Key Performance Indicators (KPIs) are...