Making Legacy Systems Future-Proof
Connect with Your Customers and Connect Your Systems for Key Retail Insights
Legacy systems have become integral parts of the organisation while the cost of implementing omnichannel solutions has appeared to cause significant unwanted disruption. For many boardrooms, the costs of maintaining older systems and difficulty of integrating new has outweighed the benefits of implementing a true omnichannel solution.
However, with customers who expect more consistent experiences from companies, the limitations of these legacy systems are becoming a real issue. Siloed departments, limited by the implementation of siloed technology, do not necessarily have access to the data that they need to meet customer demand, and satisfy the bottom line. Old systems create inefficiencies that are limiting the value of company and customer data, and omnichannel systems may be the solution.
This paper will examine the benefits of an omnichannel solution and what companies can do to optimise their legacy systems.