Data is the most important foundation in your company in the 21st century. Without a solid foundation, the rest of the house will fall. The unified data model is the key to those strong foundations. A few weeks ago, I wrote about the elephant in the room: unified data. If you haven’t read that article yet, to...
If you google the term ‘Data is the new oil’, you’re presented with almost 600 million results. We wanted to explore why this is such a popular and well quoted term. Firstly, drawing on our own experiences as CIOs having worked for large multinational organisations there were some quick comparisons to make. Whether we choose...
Inconvenient truth: you get out what you put in and data is no exception to this rule. Enterprise, unified data is the ‘elephant in the room’ in many organisations. As more organisations start to see the value of truly understanding their customers and business operations in greater detail, there are still many companies that are...
