The Future of Retail: A Data Perspective
How technology is driving the customer experience
The development of modern technologies, and the promise of AI, is changing the way retailers interact with customers. Technology adoption in the retail industry is impacting the overall customer experience across channels. Technology is also shaping the way customers expect to interact with retailers, both in-store and online. Leading retailers are embracing these trends to win long-term customer loyalty, integrating technology into their existing processes to create seamless experiences – however, a customer chooses to interact with the brand.
Making Legacy Systems Future-Proof
Connect with Your Customers and Connect Your Systems for Key Retail Insights
Legacy systems have become integral parts of the organisation while the cost of implementing omnichannel solutions has appeared to cause significant unwanted disruption. For many boardrooms, the costs of maintaining older systems and difficulty of integrating new has outweighed the benefits of implementing a true omnichannel solution.
However, with customers who expect more consistent experiences from companies, the limitations of these legacy systems are becoming a real issue. Siloed departments, limited by the implementation of siloed technology, do not necessarily have access to the data that they need to meet customer demand, and satisfy the bottom line. Old systems create inefficiencies that are limiting the value of company and customer data, and omnichannel systems may be the solution.
Roadmap to GDPR Compliance
Keep your data safe
The General Data Protection Regulation (GDPR) dictates changes to the way organisations store, process and handle personal data. Data is the new commodity, and GDPR mandates a baseline safeguard on how companies deal with our data. GDPR protects an individual’s right to privacy and applies to all personal data, held in every business.
Your company must take extra actions to demonstrate your compliance with these regulations, assisting individuals with their rights to relevant information, or your company will face heavy fines.