That’s a Wrap on WTCE 2025 – What a journey!
15th April 2025
What an incredible few days it’s been at the World Travel Catering and Onboard Services Expo in Hamburg. As the halls buzzed with innovation, conversation and creating connections, we at Data Clarity were proud to stand alongside industry leaders, catching up with old friends, making new connections, and showcasing how we’re helping transform onboard experiences through the power of data.
Reimagining the Passenger Experience
Air travel is making a strong comeback. With global passenger numbers estimated to of reached 9.7 billion at the end of 2024 – and expected to double by 2042 – the pressure is on for airlines to go beyond efficiency and deliver truly memorable, meaningful experiences at every stage of the journey.
But the question isn’t just how to keep up. It’s how to stand out.
Throughout the week, we saw a clear theme emerge: how to use technology to deliver better, more human travel experiences. From AI-powered personalisation to frictionless inflight services, the focus was on making every journey not just smoother, but more meaningful.
“The Human Touch” – Putting people at the heart of tech
One of the standout sessions at the Taste of Travel Theatre was “The Human Touch”, where our very own Paul Bilham joined the conversation to tackle the delicate balance between automation and authenticity in the passenger experience.
It sparked exactly the kind of conversation we love to have: How can airlines embrace AI and automation without losing the value of human connection?
Yes, AI and data are changing the game – but it’s not about replacing people. It’s about empowering them. When airlines truly understand their passengers through data, they can better anticipate their preferences, ensure the right products are available onboard, and give cabin crew the tools they need to deliver service that feels personal and thoughtful – not transactional.
Imagine a flight where every interaction is informed by insight – where the crew knows what a frequent flyer typically orders, or where a dietary preference is already accounted for before a meal is served. That’s not just about convenience, it’s genuinely considerate.
Behind the scenes, data can also reduce the pressure on crew by eliminating guesswork, flagging top-selling items, or even helping teams avoid overstocking and food waste. It’s all about creating a smoother operation—without sacrificing the warmth and care that define a great onboard experience.
Ultimately, the most successful airlines will be the ones who understand that tech and people aren’t opposing forces. They’re partners in creating a journey that’s not just efficient—but unforgettable.
Proud to be part of the tech trail
We were delighted to be chosen for WTCE’s Tech Trail – a curated showcase of 10 pioneering companies shaping the future of onboard technology.
The recognition was a huge moment for our team and a testament to the innovation behind our AI-driven retail and forecasting platform.
Throughout the week, we had so many insightful conversations around how our predictive technology is helping airlines:
- Optimise and manage onboard inventory in real time
- Cut down on waste and unnecessary spend
- Seamlessly connect crew, warehouse, and head office operations.
It’s all about creating a more connected, efficient inflight retail experience – from back office right through to the passenger’s tray table.
Supporting Airlines on their path to Sustainability
Sustainability was another hot topic throughout WTCE with the Steps to Sustainability trail highlighting how the aviation industry is taking bold steps toward a greener future. From eco-conscious packaging to smarter supply chains, it’s clear the industry is serious about reaching net-zero.
At Data Clarity, our contribution lies in helping airlines do more with what they already have – using data to minimise overstocking, streamline operations, and reduce waste at every stage of the journey.
Why Data Clarity?
Airlines are surrounded by data – but turning it into clear, actionable insight? That’s where we come in.
At Data Clarity, we help airlines transform their data to improve everything from passenger satisfaction to profitability and sustainability.
Our AI-powered inflight retail platform provides airlines a full 360º view of their retail operations – from passenger pre-order and onboard point-of-sale to forecasting and analytics. We help teams make smarter business decisions, improve passenger satisfaction, and boost both profits and sustainability.
Let’s be clear, clarity drives better business. Whether it’s unlocking new revenue streams, simplifying crew workflows, or creating personalised experiences that passengers remember, our mission stays the same: To make inflight retail more intuitive, more efficient, and more human.
Here’s to a successful WTCE 2025. Thank you to everyone who stopped by our stand, booked an appointment, or simply shared a great conversation. Until next time!
