Stock wastage and the question of sustainability in the retail industry continues to be a hot-topic issue as more and more retailers commit to more sustainable practices. Recent examples in the news include high-street names, like Zara, committing to using more sustainable fabrics and H&M calling for customers to bring in their unwanted clothes in exchange for in-store vouchers, to encourage recycling. Importantly, a 2017 study by Cone Communications highlights the impact of sustainability in our purchasing decisions. The study found that 76% of consumers would boycott businesses that behaved in ways contradictory to their own ethics and environmental concerns. As consumers...