Leisure Resorts

Company Background

Since February 2017, Leisure Resorts has operated luxury holiday homes and lodge parks across the Lake District and the Yorkshire Dales, providing holiday home ownership and hot tub holidays. Now operating 4 holiday parks, and over 170 employees, Leisure Resorts emphasise unique and luxury experiences.

The Leisure Resorts mission is simple; to create holiday home and lodge parks that are inspired by its owners and holidaymakers, and defined by luxury. Leisure Resorts are, and will remain, a family-owned group of holiday parks, dedicated to providing quality and luxury at every turn, and delivering first class customer service.

Data Challenge

Running multiple sites and managing guest experiences manually meant delivering information and guest experiences across multiple channels. Leisure Resorts envisioned a more cost-effective and efficient process, supported by mobile capabilities and technology.

Leisure Resorts required a platform to centralise these processes and improve the guest experience by providing a tool that contained all the information holiday makers and owners needed in one place.

This meant the app needed to show different information for different user types, and the user experience needed to be simple and easy to use. Leisure Resorts also required the ability to easily update the app with the latest news and information to provide a better experience for their holidaymakers and owners.

“The purpose of the app was to enhance our channels of communication with our owners and holidaymakers, and it has certainly done that. It has allowed us to save time and increase productivity as it is easy to manage from the backend, and updating the app is quicker than other methods of communication.

Marketing, Leisure Resort

Data Solution

The implementation of ClarityMCMS meant that Leisure Resorts were able to provide a useful tool for their holidaymakers and owners to find all the information they needed in one place.

During the implementation process, Data Clarity worked with Leisure Resorts to provide practical solutions and suggestions to transform Leisure Resorts’ ideas into a reality. Several workshops and collaborative sessions ensured a successful implementation strategy and launch.

Overall Benefits

“We have found the app to be an incredibly useful resource, especially with Covid, to allow us to quickly communicate important changes to our owners and holidaymakers. The push notification feature has been especially useful to ensure that communications aren’t missed.

“The team are efficient and flexible and keen to provide the best experience for us and users of our app. From the start of the process, they helped us create our user experience and journey and worked hard to ensure a great result in the given timeframe. They were able to reflect the look and feel of our brand within the app, and we’re very grateful for their hard work.

“The account management was excellent, our account manager always went above and beyond to ensure that our expectations were met and that there was a constant line of communication.”

Marketing, Leisure Resort

ClarityMCMS has provided a centralised platform for Leisure Resorts to manage the whole guest experience, enhance channels of communication by enabling the delivery of news and information in a simple and user-friendly manner, and has driven increases to productivity and time saving across the business.

With an average review score of 4.8 stars, the roll-out of the mobile application has been smooth and has enhanced the guest experience.

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