Immfly Acquires Data Clarity to Shape the Future of Connected Aviation
21st October 2025
Immfly and Data Clarity join forces to create the industry’s first unified data-driven retail and connectivity ecosystem.
8th October 2025, World Aviation Festival, Lisbon: Immfly, a global leader in onboard digital solutions, has announced the acquisition of Data Clarity, uniting two pioneers in aviation technology to deliver the industry’s first truly unified, data-driven retail and connectivity ecosystem.
This landmark partnership is set to transform how airlines harness data, engage passengers, and operate more sustainably. By combining Immfly’s onboard digital expertise with Data Clarity’s AI-powered data intelligence, the platform integrates passenger engagement, in-flight connectivity, and retail forecasting into a single, powerful ecosystem. The impact for airlines is immediate: reduced waste, increased revenue, and fully personalised, seamless journeys for every passenger. Together, Immfly and Data Clarity aren’t just shaping the future of connected aviation – they are redefining what’s possible at 35,000 feet.
A Unified Platform for the Modern Airline
Today’s airlines face a complex and challenging environment – balancing razor-thin margins, rising passenger expectations, and increasing sustainability demands. Many still rely on fragmented systems for connectivity, retail, and data management, leaving insights siloed and opportunities untapped.
The acquisition of Data Clarity by Immfly addresses this head-on. Together, they deliver a single, unified platform that brings together the pillars of modern airline success:
- Passenger engagement
- In-flight connectivity
- Data-driven retail forecasting
With this integration, airlines gain clarity, control, and confidence in every decision. Real-time insights and predictive analytics enable teams to optimise operations, personalise passenger experiences, and forecast retail demand with precision – all from one intelligent platform.
Transforming Airline Operations and Passenger Experience
For airline partners, this acquisition represents far more than a technological milestone – it’s a complete transformation of how onboard retail, connectivity, and data intelligence work together. By combining Immfly’s digital in-flight solutions with Data Clarity’s AI-driven analytics, the partnership delivers a next-generation platform that empowers airlines and delights passengers.
Key benefits include:
- Reducing waste through smarter inventory forecasting and demand-based retail planning
- Increasing revenue with dynamic, data-driven retail opportunities and personalised passenger engagement
- Streamlining operations by unifying reporting, forecasting, and analytics
- Advancing sustainability goals through efficient resource management and reduced onboard waste
Setting a New Benchmark for Connected Aviation
Both Immfly and Data Clarity are recognised pioneers in their respective fields, and together, they are defining a new standard for connected aviation.
“This isn’t just about technology – it’s about redefining how airlines connect with passengers and unlock value,” said Jimmy M. von Korff, Executive Chairman and Co-founder of Immfly. “By uniting our strengths, we’re creating a new benchmark for efficiency, revenue growth, and loyalty in the skies.”
“Together, we’re not simply responding to industry change – we’re driving it,” added Kevin Carrick, CEO and Co-founder of Data Clarity. “This partnership sets a new standard for how data and onboard experiences combine to deliver clarity, control, and growth for airlines.”
Shaping the Future of Connected Aviation
This partnership marks a defining moment for the aviation industry: where technology and insight meet to drive meaningful change. By combining data intelligence with onboard digital innovation, Immfly and Data Clarity are helping airlines unlock new opportunities for growth, sustainability, and passenger satisfaction.
Together, they are bringing data intelligence to every cabin, redefining what it means to fly smarter, and setting a new benchmark for the future of connected aviation
About Data Clarity
Data Clarity is a specialist provider of software and data services, offering AI-powered solutions for forecasting, integration, analytics, and customer engagement. Its technology helps airlines streamline operations, personalise passenger experiences, and make smarter, data-driven decisions.
For more information, visit www.dataclarity.uk.com, or connect on LinkedIn.
About Immfly
Immfly is a global leader in onboard digital solutions, transforming the passenger experience through innovations in entertainment, connectivity, and retail. Immfly partners with over 50 airlines across Europe, Latin America, North America, and Asia-Pacific, reaching more than 400 million passengers each year. With technology installed on over 2,800 aircraft, Immfly provides modular, flexible solutions tailored to full-service, low-cost, and regional carriers.
For more information, visit www.immfly.com.
