Building a Smarter Inflight Retail Solution
20th February 2025
The aviation industry is fast-moving, competitive, and complex—and airlines are under immense pressure to get inflight retail just right.
- Too much stock? It leads to unnecessary waste.
- Too little stock? Missed revenue opportunities and unhappy passengers.
- Sustainability goals? More ambitious than ever.
- Multi-leg flights? Inventory coordination is a logistical puzzle.
- Passenger expectations? Higher than ever.
At Data Clarity, we don’t just build products—we build solutions that help airlines sell smarter, waste less, and operate more efficiently.
So, how do we do it?
Collaboration First
“We work closely with airline stakeholders from day one,” says Andrew Martin, our Head of Development. “Through real-world testing and continuous iteration, we ensure our solutions solve the actual challenges airlines face—right now and in the future.”
The Power of Feedback
The best products aren’t built in isolation. Our customers play a key role in shaping our solutions through regular engagement, surveys, and collaborative sessions. “We don’t just listen—we act,” says Andrew. “Customer feedback is at the core of our agile development process, allowing us to quickly refine and improve our products.”
Built for Airlines, Designed for People
No two airlines are the same—and that’s exactly why a one-size-fits-all solution just doesn’t cut it. Every airline has its own rhythm, its own passengers, and its own way of doing things. That’s why when we build our solutions, we don’t just think about the technology – we think about the people using it. The crew managing onboard sales, the teams coordinating logistics, the passengers expecting their favorite items to be available.
We build solutions that adapt to the real challenges airlines face every day. Whether it’s forecasting demand on a high-traffic holiday route, adjusting stock levels for last-minute aircraft swaps, or ensuring the right mix of products is available across multi-leg journeys, our technology flexes to fit.
Seamless Integration, Powerful Insights
Airlines rely on a complex network of systems—from inventory management and point-of-sale to flight scheduling and crew operations. Our DQIM (Data Quality & Integration Management) solution ensures these systems work together effortlessly, eliminating data silos and streamlining operations.
Powered by our Nexus platform, we integrate multiple data sources into a single, clear view, providing customers like dnata and easyJet with real-time insights they can trust. Whether it’s tracking onboard sales, optimising stock levels, or enhancing passenger experiences, our integrations turn disconnected data into actionable intelligence—helping airlines make smarter, faster decisions.
At the end of the day, innovation isn’t just about what we build—it’s about who we build it for. By staying agile, listening closely, and innovating continuously, we build solutions that don’t just meet airline expectations—they exceed them. We have plenty more in the pipeline too, with further innovation in across our product suite which is continually evolving based on market needs. We believe the future of inflight retail is smarter, leaner, and more profitable. And we’re excited to be leading the way!
Ready to transform your inflight retail? Partner with Data Clarity to sell smarter, waste less, and exceed passenger expectations. Get in touch today.
