Data Clarity is proud to announce that we have won a national award for ClarityOmnivue, our pioneering new software solution that is helping leading fashion brands such as Paul Smith transform the way they manage data.

At a glittering awards ceremony held at the Waldorf Hilton in London on 27 June 2018, Chief Executive Officer Kevin Carrick and Chief Data and Development Officer Pana Lepeniotis (pictured above) accepted a trophy for winning the “Multi-Channel Solution of the Year” category at the Retail Systems Awards.

ClarityOmnivue helps Finance Directors, Marketers, Information Technology and IT Officers overcome many business challenges. It works by bringing together data from many disparate sources and presents it in a way that provides one, 360-degree view of the customer, inventory, and products. It also provides management with reporting tools that can be used to improve important business operations such as stock management, staffing rota’s and marketing.

In presenting the award to Data Clarity, judges commented on the fact that ClarityOmnivue is a complete end to end solution that benefits all areas of the business. Production and inventory is improved as the combined data gives better insight regarding the sizes, colours and styles customers buy and their demographics. This also means a reduction in the need to offer drastic price reductions to sell off old stock as offers can be targeted at buyers of the overstocked goods. Revenues are also protected as it is easier to spot customers who buy goods and regularly return them and employees that are abusing staff discounts.

When using ClarityOmnivue, businesses are provided with an intuitive and simple to navigate, user interface which displays information in a way that enables informed decision making. It also helps ensure GDPR consent management and governancewith compliance.

Commenting Kevin said, “When we established Data Clarity, we had the foresight to predict that the advent of omni-channel retailing would create headaches for businesses, particularly in marketing and sales. Those who gather data on customer buying habits across a multitude of online channels also need to integrate with data stored across internal systems. In developing a product that resolves the challenge of merging multiple customer records into one single view, we’ve proved that ‘Golden Record Management’ need not be a pipe dream or a complicated process. We’re delighted that our investment has been recognised by winning such a prestigious award.”

The Retail Systems Awards are judged by a panel of experts from the sector who assess the technological excellence and innovation of entries. The panel this year comprised Dominic Allonby (CEO of Fruugo), Sharon Peters (Head of IT Business Solutions at Marks & Spencer) and Professor Merlin Stone (Professor of Marketing and Strategy, St Mary’s University).

Since 2011, Data Clarity has expanded significantly by providing data solutions to over 150+ customers based across the globe. Their client and user base include: Leading luxury retailer Paul Smith, Cash Generators, Tori Richard, ESI Media (The Independent. London Evening Standard), Alpha LSG Flight Services and the UK’s largest wholesaler and retailer for office products, EVO Group.

Data Clarity now hopes that winning the award will help to raise their company profile, further enhance their credibility within the market place and lead more retailers to consider ClarityOmnivue as a solution to their problem of unifying data and understanding who their customers really are

With Paul Smith already on board and using the software, Data Clarity is forging ahead with its strategy to target other forward-thinking businesses such as Mulberry, Joules, Superdry, and JD Sports.