Chloé (pictured far-left at the Retail Business Technology Expo) As part of a new series of articles featuring life at Data Clarity, we thought we’d start with marketing. After all, anticipating the needs of our market is a crucial aspect of our business and an area where we hope our software, particularly products like ClarityOmnivue can deliver most benefits. We interviewed, Chloé Farmer, who joined Data Clarity in January 2015, and is our Marketing & Customer Relationship Manager. She has an MSc in Marketing and is an associate member of the Chartered Institute of Marketing. What does your day to day job entail?...
How Retailers can capitalise on Waistcoat Wednesday and not run out of stock
The 2018 world cup is over, and as Russia looks forward to utilising the stadiums and feel good factor to create a lasting legacy for their nation, fashion retailers and clothing manufacturers are also rubbing their hands together having benefited from a somewhat unusual legacy set by England Manager, Gareth Southgate and his “waistcoat.” Southgate has created a new global fashion trend for wearing a waistcoat. Indeed, since the nation got behind England for their semi-final clash against Croatia on “waistcoat Wednesday’, the National press has been full of stories about retailers running out of stock of waistcoats. Many Russian clothing...
A clearer view of your data – an Interview with Kevin Carrick
As the number of ways to buy has evolved, many retailers are plagued with data disparities caused by an evolution of several IT systems. Increasingly, retailers are finding it impossible to unify data across systems such as e-commerce platforms, customer relationship management, warehouse management, finance, product management, resource planning and EPOS – to name but a few. This makes it difficult to easily extract and present the necessary data required for relevant customer interaction operational reporting. In developing ClarityOmnivue, Data Clarity – based in Derby – has used its data management and IT expertise to create an innovative product which...
Is Data the new oil? An exploration by Kevin Carrick & Dave Jones
If you google the term ‘Data is the new oil’, you’re presented with almost 600 million results. We wanted to explore why this is such a popular and well quoted term. Firstly, drawing on our own experiences as CIOs having worked for large multinational organisations there were some quick comparisons to make. Whether we choose to recognise it or not, data is essential all over the typical organisation today. Data is everywhere. This is often the result of mergers and acquisitions, numerous ERP systems and other applications all producing reserves of data. These data reserves will double every year for...
Unified Data: The Elephant in the Room
Inconvenient truth: you get out what you put in and data is no exception to this rule. Enterprise, unified data is the ‘elephant in the room’ in many organisations. As more organisations start to see the value of truly understanding their customers and business operations in greater detail, there are still many companies that are unaware of the true cost of Bad Data, incomplete or siloed Data. The volume of data across most organisations doubles every year, so data issues grow and compound, and the ‘Elephant’ grows. Many companies grow through acquisition and merger, which amplify the effects of any...
