Guide to: Editorial Calendars


An editorial calendar provides the structure for content to be created in a controlled way so that the best possible results for a company are achieved.

There are many different types of editorial calendars, however I have chosen to outline 3 of the most popular ones below:


An Excel spreadsheet is one of the most common ways to present an editorial calendar. It is clear and easy to interpret into data as well as being easily shared and edited between managers and users through shared documents.


Plugins such as Edit Flow allow you to keep track of content month by month by giving notifications so that you can stay up to date with the workflow. They are available on most open source content management systems, however they require regular updates.


Co-Schedule is software that has been specifically designed for content marketing and allows you to plan multiple projects on one calendar. It has many advantages including social media software, this allows you to stay on top of your different accounts by sending automated tweets to increase the traffic.

Just like with anything, having an editorial calendar presents itself with advantages as well as disadvantages. Some of the advantages are as follows:

  • They allow you to be more consistent with your content so that you can put it out regularly

  • They add structure to your blog/website and make sure that projects run  smoothly

  • They help to keep the company organised and allow managers to easily delegate tasks to employees

  • They also increase the quality of content as being prepared and planning in advance allows more time for research and interviews

Here are a few of the possible disadvantages of editorial calendars:

  • The themes on the calendar could be quite restricted and keeping to them could mean that you miss important new trends

  • Planning too much in advance could be bad for the company as goals and strategies could change in between

  • Writing articles that are of a similar style could become uninspiring and could possibly discourage writers, therefore decreasing their potential as well as the quality of the articles

To write up a successful editorial calendar it is important that you keep in mind a few pointers to ensure that you get the best out of the content that will be written.

  • Always ask yourself these questions, who, what, where, when, why and how, to make sure that you are certain you have covered all the points you need in your editorial calendar

  • Make sure that you enter the URLs of your articles so that you can archive all of your online content and show that it was published on time

  • Categorise your content into topics so that you can keep track of the ones you have covered and the ones you need to write more about

  • List the format of the content so that your employees know what kind of research they need to carry out E.g. blog, podcast, video

  • Write where the content is being published. It could be on your blog, website or on social media


Jess thumbnail

Written by Jessica Farmer

Hi I’m Jess and I am an intern here at Data Clarity. I enjoy writing content for different audiences. I like to cook and travel.



Editorial Calendars can help you organise your workload to maximize your efficiency.
editorial calendars, content schedule
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