Big data is being used more and more to describe the growth and availability of data.
It is being used to drive ionnovation within businesses, however people are concerned about privacy.
Using big data can provide valuable insight into consumers, what they buy and how they buy. This provides retailers with more knowledge of what products they should be stocking, minimising waste and optimizing their business processes along the way.
We found this great infographic illistrating big data in more detail: