With over 3.17 billion worldwide internet users and growing (statista) more users than ever are buying goods and conducting business online. Whether you are a retailer or a consultant, it is imperative you have not only a website, but a mobile friendly one!
Here are three reasons why your business should go mobile:
1. Increase your accessibility
The aim of a website is to provide your business with an online presence. A place where people can search for your business opening hours, contact information and products and services. Imagine your business has a store on the high street. One day your building and windows are blacked out and there is a 20-foot-high wall around it. It would be increasingly difficult for any customers to enquire let alone get into the store.
The whole point of having a website is so it can be viewed on any device, by anyone. You would be surprised at the number of businesses that think because they have a website that it is designed as ‘responsive’ for mobile, but that isn’t the case. Even if you have had a website re design within the last few years, there is no guarantee that it is mobile friendly. See if your site is mobile friendly here.
2. Manage your content securely
The number of security breaches doubled in 2015, with multinational companies seeing website and data hacks. Avoid being the centre of a hacking investigation by choosing your software carefully. Too many times do we see clients opt for open source software because it seems cheap (to begin with).
Choose your content management system (CMS) wisely and by this, I mean the system which holds your website content. Opt for an enterprise class system that does have millions of developers making updates to it every two minutes. What about cost? Well it’s a case of you get what you pay for. Enterprise class CMS systems are a little more expensive but tend to have little to no hidden costs unlike open source software.
Whilst open source is ‘free’ you find you have to upgrade in order to get a number of features to work or pay additional costs to map a domain you have already paid for. You must therefore consider the risk you run with a data breach against those incremental costs of a secure built system. Find out more about enterprise class technology here.
3. Gain competitive advantage
According to Go-Globe, men spend 3 hours 45 minutes a month viewing websites via mobile, whilst women spend 3 hours and 46 minutes. What is more astounding is that 89% of smartphone users spend their time using mobile apps. Businesses are creating mobile apps for their products and services in order to add value to customers and to keep them engaged with the brand. It also opens businesses up to a whole new demographic, one they may not have thought of targeting before.
Considering whether your business would benefit from a mobile app is a must for it to continue to thrive and stay ahead of the competition.
You can’t afford not to embrace technology and integrate it into your business. Going mobile will provide your sales team with quicker lead generation whilst improving communications to your customers. Adopting a mobile strategy will help your business flourish if you act now. Remember your competitors may have already and your customers certainly expect it. We recommend you enlist the help of professionals and have a free consultation before you commit to anything.