Cookies & Tracking Technology Policy
This policy describes:
- What cookies are
- Analytics on our services
- Managing cookies and opting out and
- How to contact us
“A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website.” (ICO, 2016)
Cookies are used by many websites and do a number of things, e.g. remembering your preferences, recording what you have put in your shopping basket, and counting the number of people looking at a website.
The rules on cookies are covered by the Privacy and Electronic Communications Regulations. The Regulations also cover similar technologies for storing information, e.g. Flash cookies. On your further visits to that website, the information stored in the cookie is sent back to the website. This allows the website to recognise you and tailor its content to your needs.
We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to tailor our content and deliver a better and more personalised service.
Cookies enable us :
- To estimate our audience size and usage pattern.
- To speed up search queries.
- To store information about your preferences, to customise our sites according to your individual interests.
- To recognise you when you return to our sites.
Analytics on our services
On our websites we use Google Analytics, and other similar services, to collect statistical information about how our sites are used. Google Analytics uses information such as your IP address, browser type and unique identifiers stored in (first party) cookies on your device to record how you interact with our website.
These analytical services help us to know how many users we have, which parts of our sites are most popular, what browsers are used (so we can maximise compatibility), the country or region where our users are located, and the demographics and interests of our users.Managing cookies and opting out
You can control your cookies within your browser controls which are usually found in the settings of your browser. Please consult your browser settings to allow, block or delete cookies:
- Internet Explorer cookies information
- Chrome cookies information
- Firefox cookies information
- Safari cookies information
Agreeing to Cookie Use
Many web browsers allow fine-grained control of which sites to accept or deny cookie setting from. You could use these settings to limit cookie setting from Data Clarity sites or to delete Data Clarity-set cookies completely. Please note that if you do delete all your cookies, you will not be able to use some features of Data Clarity websites.