Data Clarity Set to Take Flight at World’s Largest Aviation Event

Data Clarity Set to Take Flight at World’s Largest Aviation Event

As part of Data Clarity’s objective of global expansion aimed at raising the profile of our inflight retail software ClarityIFR, the Data Clarity team will be attending the renowned World Aviation Festival (WAF) in Lisbon, Portugal.

The event is being held from the 26th to the 28th September and takes place at the Lisbon Exhibition and Congress Centre. Organisers expect a total of over 7,000 global executives and 500 guest speakers from the most forward-thinking airlines, airports, and travel technology companies to define the flightpath of where aviation is heading next.

Growing year on year since 2003, it’s now one of the world’s largest aviation shows. Data Clarity welcome the invitation to attend this prestigious event and look forward to again exhibiting as this is the first industry event the team will be attending since the global pandemic.

The event has a packed 3-day agenda, which includes trending topics in artificial intelligence, digitalisation, ancillary revenue generation, sustainability, data analytics and data science, all parts of Data Clarity’s DNA. Hosted by an impressive line-up of speakers including Shai Weiss, CEO of Virgin Atlantic, Eddie Wilson, CEO of Ryanair and  Sir Tim Clark, president of Emirates.

Attending the WAF will enable Data Clarity to continue being at the forefront of technology thought leadership, as well as having the opportunity to gain a better first-hand experience of the latest challenges  faced by the global airline industry.

Since 2011, Data Clarity has established a reputation of being a leading provider of data management, analytic tools and solutions delivering cost savings and revenue generation opportunities to over 150+ global customers across multiple industries, including leisure, retail and aviation.

In this period, Data Clarity has worked closely with Dnata, the leading provider of inflight services to the world’s airlines. Commenting, our CEO, Kevin Carrick said;

“At Data Clarity, we have worked proactively with Dnata when reviewing their business process and platform needs developing and launching oWMS to revolutionise their warehouse management processes and providing business intelligence through ClarityQB, BI tool”.

The history and experience of working with Dnata supports Data Clarity’s company ethos of providing high quality solutions backed up by excellent service delivering real value to partners. This also manifests itself in the continued rapid expansion of product development.

Today, Data Clarity has become the airline industry’s integration partner of choice, as well as providing their newest integrated inflight retail solution ClarityIFR. Commenting Kevin Carrick said;

“Presenting Data Clarity as the integrator of choice is a necessary step in our ongoing business development, and for ClarityIFR to gain greater traction in the global aviation market this September.

Data Clarity are taking this opportunity to meet current and future customers and key decision makers to gain valuable insights and requirements that will enable us to deliver through ClarityIFR innovative solutions to the passenger demands that our clients will face in the future.

Having invested a great deal of resources perfecting our software, Data Clarity is now at a milestone in our business. We thrive supporting the world’s leading airlines driving innovation, sustainability, customer experience and generating ancillary revenue.”

Data Clarity delivers the twin expertise of multi-vendor product integration aligned with its own class leading Inflight Retail solutions.

Stay tuned for more updates about the World Aviation Festival. Take a look at our events page.


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