A dedicated app featuring satellite navigation, real-time updates and interactive guides to accommodation and activities has been launched to significantly enhance the guest experience at Bluestone National Park Resort.
The intuitive new ‘Bluestone App’ has been developed by global software and data solutions provider Data Clarity for Bluestone, a luxury short break resort set in 500 acres of beautiful countryside in Pembrokeshire, Wales.
The resort provides all-weather, year-round free range breaks including a spa, waterpark and wide variety of indoor and outdoor activities for all ages.
Guests have been trying the new app for the first time this month, taking advantage of ultra-convenient features such as real time GPS directions – working just like using a satnav – and up-to-the-minute information about events, activities and dining options.
The nifty and easy-to-use app also means a significant reduction in paper guides and maps – fitting with Bluestone’s environmentally conscious ethos.
Yvonne Buckingham, Head of Sales and Marketing, said, “Very few people go out without a mobile phone today and we recognised that the way people look for information has changed hugely in the 10 years since we opened.
“Our new interactive app is ultra-convenient – with clever features such as satellite navigation, which makes it super easy to find your way around.
“Free Wi-Fi around the key areas of our resort means people can access the app easily and quickly – plus it greatly lessens the need for us to produce printed maps, reducing the impact we have on the environment.”
It will make it easier for Bluestone to communicate guest information, pre-arrival instructions and essential safety notifications.
How we helped Bluestone National Park Resort
We have built a custom AI mapping solution using GPS to provide guests with coverage around the resort at all times. Accurate walking, cycling and driving directions were mapped to ensure guests could navigate their way around one-way systems and pathways.
Activities and events within the resort are controlled by Bluestone using our Mobile Content Management System which feeds content and mapping coordinates directly to the mobile app without forcing guests to download a new version every time. Weather-based activities help guests plan ahead to ensure they get the most out of their stay.
The key features are:
- Resort map
- Push notifications of upcoming events or important information
- Live chat with guest services
- Guest exclusive offers
- What’s on during your break
- Current weather
- Seasonal activity information